It has been a couple of days since I last updated this blog, and since then I have made a lot of progress. First of all it is important to mention that I received final confirmation of the fact that I am taking on the marketing of the Lancashire Science Festival.
From this I started to look back at the character and logo I have created, once I have received contact details for the Advancement department, I will be able to send over these for approval/tweaking. I have also considered creating a series of cells, companions for Professor Lancs, I will start experimenting with these later this evening and then update the blog accordingly.
I also attended the Spring Fair 2011 on Wednesday. Although I was not permitted to take photographs there (I got a few sneaky ones), I spoke to many of the brand managers and buyers – this was insightful regarding what I would they are looking for in a brand/company.
I collected a number of business cards and was told that I was welcome to send over questionnaires if I had any questions after the day. I therefore spent yesterday compiling questions and sending these over – this is actually a fairly lengthy process as it is important that the emails are personalised in order to gain a helpful response!
Today I have been looking through the replies that I have received, and have also directed my primary research now towards contacting companies and also adventure parks which I have visited, in order to have quotable material which can be integrated into my marketing report.
I understand that, for next Thursday, I must have completed the customer profiling section of my review, and also the introduction. Thus far I have completed a section of the ‘customer profiling’, which links directly to the market segment which the service is being targeted at.
I have also written the contents page, and started numbering sections of my report, and written a few sentences for the methodology – therefore, at this stage, I feel that I am just on track.
By the end of today I would like to have sent out emails to all necessary people, and also to have made more progress in annotating my primary research – having uploaded the photographs onto a Word document.
I have also spent today looking into potential places to visit in the next coming months:
The three listed below are exhibitions hosted at the Birmingham NEC:
The education show http://www.thenec.co.uk/whatson/educationshow
Packaging innovations: http://www.thenec.co.uk/whatson/packaginginnovations
Focus on imaging http://www.thenec.co.uk/whatson/focusonimaging
Next week I will visit the Manchester Museum, and also the Museum of Science and Industry in Manchester, and I feel these would be directly helpful in understanding how the theme of science is promoted across the board.
Now, back to annotating these images...
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