Tomorrow I must submit rough customer / brand profiles and submit the contents / introduction draft. After speaking to my course leader on Friday I am aware that I may be unable to submit the introduction as I am yet to speak to the person in charge of the live brief. I have received an email from my course leader to the lady involved, trying to organise a time for a meeting. Once I have been to this meeting I will have a much better idea of which direction I am to take this project in, and of course which steps are necessary to get to this stage.
Looking through the timetable, and at the different milestones, it was important that I stayed on track. There is a sense of urgency with this brief, both with me and also with the lady involved due to different deadlines.
This sense of urgency appeals to me as I like working under pressure and it will also motivate me to achieve more in shorter time scales. This week is quite hectic with me with other commitments; however I am determined not to let my focus slip.
After speaking to Paz we concluded that it would be a good idea for me to work my way through the different elements which are required in the brief and start writing my marketing report based on what I know at each of these stages. I will therefore commence on this during this coming week. I will reference correctly along the way and begin to compile a strong list of references.
I will also take a full day out of my studies next week to continue emailing people for primary research – as this is invaluable with regards to the marking criteria.
Another full day next week will be taken out of my studies as I am going to visit the Manchester Museum of Science and Industry – this is the most directly relevant place I will have visited, I will pay attention to the different apparatus there which encourage children to interact, and consider how these can be developed into promotional materials, furthermore I will look out for the promotional methods used by the museum itself, and if possible arrange for an interview with a museum official.
Being a Lancashire based museum, with a focus on science, this will be very insightful for me. Yesterday I spent the day printing out all of my primary research so far, this gave me great confidence in acknowledging and appreciating what I had learnt so far at such an early stage in the project. I must consider creating a questionnaire about fonts, logos, graphics and the use of a photoshoot.
What next? The next blog update I do will inform the reader how my visit to Manchester’s Museum of Science and Industry went, and what I learnt.
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