Creating The Contents Page

Today has been a productive day for me. I have decided to take on the live brief, which involves promoting the Lancashire Science Festival. I found out a little more about this, including the target audience for the festival, a rough time scale for its launch and exactly what the essence of the festival was about.

I was have confirmation on Monday as to whether it is acceptable for a student to aid the marketing of this campaign, so up until then it is best to stay quite generic with regards to research. Regardless, today I have started writing the abstract of the report and I have also written the target customer section – this will need enhancing to provide insight into the customers lifestyle, yet at present this is enough to kick start the written aspect.

I am also please as today I have created the contents page, and numbered each section within a word document, including page numbers and figures, as required. This means that I have the basic template for my written review lay out, ready for me to insert text into the relevant areas. I have decided that once I have written a section, I will hand it to a Wiser Tutor to read through. This way any mistakes are highlighted at a very early stage.

The tutors are unable to read whole reviews of this size word count, yet that are able to read a maximum of 1500 per session. I will hand the abstract and target market sections in tomorrow, so that these will be ready for Monday. This also gives me time away from the writing while I move onto other areas, such as annotating or more primary research.

I have also been working on a logo and ‘character’ for this project. So far I have created a standard logo, using the primary colours red, blue and green, and the abbreviated title LSF, alongside a character called Professor Lancs, a science professor. Both of these will be developed as research progresses.

What next? Next I will continue annotating the secondary research from the toy fair. I will also look into visiting the Spring Fair at the NEC, Underwater World in Liverpool, and the Museum of Science and Industry in Manchester.