My primary research so far was progressing very well – I already had a deep insight into the target customer, and their wants/ desires, as well as their parents. A lot of my research had been into hands on activities, and now this was something which I was more eager to explore than ever. I was struggling to match my research and newfound knowledge to the fresh conception of a product idea.
I knew that I would not be producing a product, yet more likely I would be promoting a service. The opportunity arose today to conduct a life brief which is detailed below:
Design a brand identity for Lancashire Science festival, along with guidelines. Produce a marketing plan / campaign which will be assigned to a real budget. With all the obvious bits, customer profile, Social Media Marketing, viral add, website etc. All of this will have to be design and organised by you for an outside agency to produce.
This live brief is for the University of Central Lancashire, who would like a science fair promoting. This would be working with the same age range which I am currently researching into.
In line with the new research brief, I started considering different places to visit/things to look into in order to expand my knowledge of the ‘science’ aspect of this:
http://www.dayoutwiththekids.co.uk/family-fun/Science_Museum/294
http://www.mosi.org.uk/
http://www.sciencemuseum.org.uk/
To research into: http://www.omgubuntu.co.uk/2011/01/ubuntu-rocks-up-in-google-science-fair-video/
http://www.mosi.org.uk/explore-mosi/explore-revolution-manchester.aspx
What next? First on the agenda is the Manchester Museum of Science and Industry which I plan to visit of Monday. I aim to see how this encourages children to interact and learn.
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