Today I have been working on the marketing report. I am currently around 3,000 words. I have reflected on other marketing reports to see the structure which I must adopt throughout this. From this it was decided that I should include a PEST/PESTLE analysis of the political, economic, sociocultural and technological factors which may impact upon my product. I have printed out the report and made changes to it using pen and paper as this is the best way for me to notice mistakes, from this I made amendments.
I also communicated with my course leader today regarding the inclusion of case studies. It was mutually decided that these case studies should be mentioned within the market segment of the report, specifically under the ‘competitors’ section. This should give a brief outline of findings derived from this case study, and from this the reader should be directed to view the appendix.
I have also been in great communication with Jo today regarding the characters I created. Jo believes that the cell characters are inspired, yet believes that the name ‘cell mates’ holds negative connotations of prison which neither the university of LSF itself would want to be associated with.
Jo therefore suggested that I tweaked the name of this slightly. Off the top of my head I decided that ‘Cell Crew’ could be plausible due to the alliteration of ‘C’, which may also make the character group more recognisable.
I stated to Jo my intentions about including these characters in an online game whereby they helped the main character (yet to be developed) in solving different science/maths related problems. By including a game on the online site, children will spend longer on the site, therefore increase the amount of time which they are exposed to the brand identity, thus making it more memorable.
From this Jo suggested that the cells could be called into action to fight infection. This stems from the idea that your immune system has different cells such as phagocytes (that eat up bacteria) and neutrophils (make bacteria burst). Therefore there is potential to do something very creative with this in the context of a game.
Jo completely ruled out the idea of using a scientist/professor as the mascot to represent the LSF. This is because the LSF offers much more than just physics – extending to all areas of science, technology, engineering and maths. Jo also reinforced the idea that she was keen to see a robot used, therefore I decided that this would be the focus of my day tomorrow.
I considered different ways in which I could bring this project into fruition to make the characters as child-friendly yet relatable to teenagers and adults as possible. I considered the brand which I have previously conducted extensive research into, including interviewing the brand manager. Hot Munkey was a giftware wholesaler and retailer of mutant dolls. I spoke to Aissa at the brand, and discussed the possibility of creating one-offs of the cells.
I visualised many exciting opportunities for how these could be used. I would also see if the robot character could be produced into one of these toys. From this I could conduct photoshoots, taking the toys into real-life scenarios such as classrooms, field trips, looking at insects etc, in order to educate the children in a way which is memorable and enjoyable to them.
I could then upload these onto a blog which would be continuously updated months prior to the launch of the event. This would tell stories of the cell mates and their adventures/misadventures with the robot. The children would be given access to this site and would be allowed to pass comment.
This would also be syndicated through the Facebook and Twitter news feed. I am very excited about this idea. I will get working on the robot character as soon as I have finished writing this blog entry, then I will send it over to Aissa at Hot Munkey, for him to provide me with pricings and timings.
Also today I have been communicating with models for the science-themed photoshoot. This is something which would visually satisfy my creative report – even if the marketing team were against the idea of using these images. The studio is booked out for Friday, and I have full confirmation from one of the models.
What next? I will update the blog entry tomorrow once I have potentially heard from Aissa at Hot Munkey – I will also keep the blog posted regarding my written report. I am to be on 5,000 words by the end of tomorrow. I must work on a concise list of promotional items which I would like to be produced. I must also remember to write up a review of Paul, for inclusion in my portfolio, as well as this blog.
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