Further Research To Aid The Written Report

This morning I had a lecture on branding and brand guidelines, this focussed my mindset today more towards creating an identity which suited both the LSF and UCLan. From this I contacted Joanna Heaton again, proposing the following questions:

1). I have been looking into the production of a mascot character suit (human size), regarding cost and viability of using this to promote the LSF. This would be custom made, based on the LSF character (e.g. robot). Is this something that you feel is within the given budget? Also, is this something you would ever consider?

2). Which other regional universities are working with UCLan to assist with this event?

3). Please could you explain the relationship/association with the LSF and Preston Guild?

4). What do you hope will set the LSF apart from other science festivals? (USP of the festival).

5). Are there any regulations (government, for example) which state that the festival must be free of entry?

6). Is it important that the university ‘breaks even’ after this event? How do you intend to ensure this will happen, (e.g. charge for science celebrity lectures etc), what measures have been put in place?

7). Do you have a clear idea on the budget?

8). Do you have access to UCLan’s brand guidelines? If so, do you know if it would be possible to gain access to these?

9). Do you have a list of activities etc during the event?

I also chased up Aissa at Hot Munkey and am currently awaiting his reply. I also contacted a few companies regarding creating a character mascot costume. This would be used both throughout the event launch and the promotion in the run up to the event. I have also been speaking to a proof reader today who is willing to look through my marketing report for me.

Therefore I aim to have ‘completed’ my report – to as high a level as I possibly can – by mid march. This will then allow the lady to look over the report for me. This will take around four days, which is useful as these four days will allow me to go and further enhance another area of my work, or to work on promotional material, as opposed to constantly reworking my current report and potentially missing obvious mistakes.

I have the studio booked for a photoshoot on Friday, therefore tomorrow I will look into sourcing costumes for this. I will initially look in town for this, as this will save the cost on delivery, however if I am unsuccessful in this department then I will resort to looking online, and choose the next day delivery option, to save any disappointment. Tomorrow, therefore, will be dedicated to the organising of the photoshoot. However, tomorrow I also wish to enhance my report with research from WGSN, as this is a research which the external examiner will expect me to have used.

I will update the blog tomorrow with progress regarding fancy dress costumes.