Sunday, 17 April 2011

Going Back To The Brief

Today I have referred back to the Final Presentation brief. Listed below are the assessment requirements, it is important that I familiarise myself with these:

ASSESSMENT REQUIREMENTS AND PROCESS
You are required to present your final campaign work at your allocated space for your final degree show, plus

• A media plan (relates to dates of contact with specific press/media/mags for
PR activities and insertion of ads – included in report and A3 Board)

• A campaign plan with time line (details/dates of activities of whole campaign – included in report and A3 Board)

• 2xA3 research boards, showing evidence of analysis, summary and collation

• 2xA3 development boards, referencing inspiration points and influences, plus the development process of the concepts and ideas

• Research and development folder/sketchbook

• A comprehensive personal time management log to include reflection and evaluation, can be digital

The full campaign must be submitted in A3 folio format, accompanied by a display of selected promotional literature and products.

I will start working through this list methodically. I have to remember that I have already been working on the promotional items and have completed three photoshoots - however, these must be enhanced and reworked to match a consistent style and theme.

Also within the brief I must complete the following aims:

• To develop and exhibit expertise in research skills and market awareness

• To develop a high level of competence in promotional/written work

• To refine and consolidate expertise in creativity and presentation skills

• To develop and demonstrate proficiency in personal time management

I feel that I have successfully developed and exhibited expertise in research skills and market awareness as I have completed a series of interviews and been on many primary research trips. I have also developed a highly level of competence in written work. I must continue to work on these aims

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