The Brief: Introduction

The ‘written and visual’ report should be based on my own research, development and final solutions. The brief states that the report should include:

• In-depth research
• Introduction
• Customer and brand profiles
• Market segmentation
• SMART objectives
• Vectors
• Budget details
• Rationale
• 6 P’s
• Well-informed conclusion

In order to present this in the most informative way possible, visual imagery should be used to illustrate points discussed within the written work. I have achieved this, using figures and illustrations to expand on discussions or to present evidence.

Time management is key to this – one way which my report shows how well I have managed time is because the details in my references, for example “accessed”, state the date that I first accessed the website, and in some cases this was many months ago, showing the span of my research.

With regards to the references, the brief states that these must be correctly formatted and relevant.

The brief emphasises that special attention should be paid to the methodology. It also stresses the importance of including marketing objectives, vectors and a literature review.

Ultimately, a bibliography should be included to show evidence of background reading. However, in my instance I will have to enquire as to what the difference is between references and a bibliography, and consequently I may need to change the title of this section of text.

I will enquire as to whether a bibliography – simply stating the different publications and book titles etc, should be included as well as – or instead of references.

I am a little concerned as I have read that creative and digital formats must be discussed as a proposal and approved before they are produced for the final submission – this is something I have been a little concerned about as I know my strength is writing and that my weakness is format.

In order to ensure that my format is on track – or even acceptable, I will send over my creatively formatted report to course leaders and also the proofreader tonight. Tonight I am also due to send Joanna Heaton, organiser of the LSF, a copy of my report and promotional items.