Creating and Purchasing 3D Promotional Items

Today I have been working on the production of 3D promotional items. I carefully considered these, bearing in mind which would be the most appropriate for the brand, both with regards to corporate identity, and also with regards to budget.
The items which I purchased include pens, mouse mats and key rings, below I will explain how each of these work:

The pens will be distributed in a goody bag to those people who interact with Lancabot at the ‘meet and greet’ sessions. The goody bags are necessary as counting these will provide an idea of the amount of people who have interacted with the brand, consequently measuring the success of the promotional method and providing an indication of the amount of people who will potentially interact with the brand.

Within this goody bag the key rings will also be provided. These are a nice incentive for people who meet the mascot, and will help extend brand recall and WOM advertising, as people may say “oh, what is the LSF?”, this will then be followed by a discussion of the mascot, where the person met it, and more about the festival.

The third item I purchased is mouse mats. These would be placed around UCLan library. There are a good couple of hundred computers in the library, and many people use these on a daily, weekly and monthly basis – this consequently extends brand awareness and also brand recall if exposed to the brand several times a week. The mouse mat contains information such as the location, time of the event, contact details and the company logo.

I also purchase a cap and a t-shirt, both of these included the company logo and supporting text. These would be worn by staff at the LSF. I will have a photograph taken of me wearing these items, whilst stood next to lancabot. This will present me as the mascot handler, and will make people officially aware of my role. I purchased these in black as this was more of a corporate colour, and more user-friendly than white which would be likely to get dirty very easily.

I shall await the delivery of these before arranging the photoshoot with Lancabot.