The Brief: Aims

By reflecting at the brief, I am able to tell whether my report – so far – is meeting the learning objectives and desired outcomes. If it is not, then this gives me ample time to attempt to rectify these troubles.

For example, within my report I have shown evidence of advanced research methodology. However, I could enhance this through the use of magazines, blogs, ezines and ebooks as previously discussed, providing more modern sources and a wider variety of research consumption channels.

The brief also requires that I show expertise in written work – I feel I have achieved this as so far the course leader has read through my work, Wiser has read through a version of the marketing report, and I have also had the report proofread externally by a professional freelancer, in order to ensure that there are no mistakes – this is on top of friends and family.

A further aim on the brief is that I must demonstrate through both written and visual work an in-depth understanding of marketing a fashion/lifestyle final campaign. So far I feel that I have achieved this more through the written communication than the visual, however the visual does satisfy this criterion as I have images from Porter’s Five Forces, Teboul’s Service Triangle and a visual demonstrating the benchmarking of the Lancashire Science Festival, amongst others.

Finally, the aims within the brief state that I must display a professional approach in the visual, written and digital presentation. In order to do so I will use images taken professionally with my characters to narrate the digital submission, for example using speech bubbles. However, for the standard ‘black and white’ version of the submission I will make good use of white space, use font formatting appropriately, for example bold and italics for headlines and referencing etc. I will also use text alignment correctly and adhere to the noted line spacing.

What next? My next blog entry will discuss the introduction on the brief and how I have adhered to this/how I could better adhere to it.