On Location Photo Shoot

Today has been very productive, I have just had my on location photo shoot which went really well – I will look at the photographs and assess a suitable usage for these. I considered using these as part of a teaser campaign, much like the Vauxhall advertisement and the Pokémon launch which use puppets/cartoon illustrations amongst true to life settings to create a feeling of incongruity. The Cell Crew were photographed at a variety of locations, with some being more easily to identify than others. I decided that I could create a competition which would bring the community together.

This includes taking photographs of the characters at a series of different locations, including Blackpool zoo and the miniature gardens in Blackpool. I would take these photographs and then ask the question “where is this location”. Tomorrow I will ask about borrowing a camera for this purpose, hopefully I will produce enough quality images to produce a postcard set. These would be printed on MOO.com.

Moo suggests that you upload either 20 or 60 postcards. I may even have enough to have one of 60 different locations. The viewer of the postcard or Billboard/adshel will be able to text in to a number noted on the advertisement and state the location of the photo shoot, or alternatively enter online. This will get the whole of Preston and Lancashire thinking about their local community, and makes them pay attention to similar advertisements, enforcing the power of the marketing strategy.

The text used must be in keeping with the style of the advertisement, and the Lancabot mascot will be placed alongside this to heighten brand awareness. Also today, I am expecting to receive the proofreading of my work back, once I have done this I can make changes to the noted sections.

By the end of today I aim to have finished most areas of my report – by Wednesday I want the entire report finished.
Therefore, I will start working on the campaign plan and media and time plan. Once this is finished I will need to revisit the vectors section and literature review before attempting to reduce the word count by about 1,000 words.