I have just been to Grantham’s to get the CD roundel printed, I have paid for the setting up charge, as I am aware that this may be a little tricky for me to achieve an accurate cut around the label, therefore I have chosen for it to be professionally printed onto the CD roundel paper.
I am due to collect the art work at 12 o clock, so I will see how these have turned out – I will also purchase the CD disk for this to be put onto. Up until then I will continue working on ensuring all of the text from my written report is successfully included into my report format.
I will also work on ensuring that I am consistent with font type and layout throughout. So far I have just placed the written work anywhere, yet I will ensure that this is aligned and flows with the theme of ‘story book’. I should make sure that there is not ‘too much’ text on some of the pages in comparison to others.
Once the text is in place, I shall focus on the animations. It may get a little confusing with my work, as the characters are used throughout as animation to help signpost and narrate the report, yet they are also used for the visuals to demonstrate promotion. Consequently, this will have to be assessed. I will make sure that there is the correct balance between visuals and written content, and that this is in keeping with the target audience.
A correct way to ensure this may be to write a brief synopsis at the beginning of the report, instructing people exactly how they should read the report. For example “The report has been formatted as a children’s story book, therefore a brief segment of text is provided alongside heavy visuals throughout the report.” I should also consider the option to read the book in different ways, for example “for Advancement’s version click here” and “for Catherine’s version click here”.
What next? I am just about to go back to the brief to see whether I have fulfilled the objective requirements.
Friday, 25 March 2011
CD case and Roundel Design
Over the last days I have been concentrating on the creation of the CD disk roundel and the CD case design. This is so that, once my report is completed and properly formatted, I will not be stressing about how to submit my work.
I used an edited version of one of the photographs from my photo shoot, and worked on this. I sent this over to felt-doll creator Claire Fearnley, who produced my Cell Crew characters for me. She worked to my design guidelines and instructions to create a beautifully crafted CD case.
I desired this to have a bit of interactivity in it; therefore I requested that some of the elements were detachable, for example using Velcro. I used this for the cloud, the characters and the mushrooms and lady bird. I had to amend the original design so that the elements worked to a better scale, allowing Claire to create the intricate details which were necessary.
I have also been working on the CD roundel to compliment this. I decided that, as my final design of the CD case was fairly busy, I would use a very simple roundel design. I took each of the characters and expanded them, and used a clipping mask so that the main body of their faces could be seen. I thought it would be a nice bit of variation to use part a blown up version of the cell crew character alongside a very miniature garden setting.
I am just about to get a couple of these printed now, so that I can choose between them. I am so exciting to be nearing the end of this, with all my research coming along nicely.
What next? Once I have printed the CD label off, I will spend the rest of today working on my written report. I aim to have all of the written content situated nicely within my report, so that I can spend the rest of the next week or so working on the format, to make this as visually appealing as possible!
I used an edited version of one of the photographs from my photo shoot, and worked on this. I sent this over to felt-doll creator Claire Fearnley, who produced my Cell Crew characters for me. She worked to my design guidelines and instructions to create a beautifully crafted CD case.
I desired this to have a bit of interactivity in it; therefore I requested that some of the elements were detachable, for example using Velcro. I used this for the cloud, the characters and the mushrooms and lady bird. I had to amend the original design so that the elements worked to a better scale, allowing Claire to create the intricate details which were necessary.
I have also been working on the CD roundel to compliment this. I decided that, as my final design of the CD case was fairly busy, I would use a very simple roundel design. I took each of the characters and expanded them, and used a clipping mask so that the main body of their faces could be seen. I thought it would be a nice bit of variation to use part a blown up version of the cell crew character alongside a very miniature garden setting.
I am just about to get a couple of these printed now, so that I can choose between them. I am so exciting to be nearing the end of this, with all my research coming along nicely.
What next? Once I have printed the CD label off, I will spend the rest of today working on my written report. I aim to have all of the written content situated nicely within my report, so that I can spend the rest of the next week or so working on the format, to make this as visually appealing as possible!
Monday, 21 March 2011
On Location Photo Shoot
Today has been very productive, I have just had my on location photo shoot which went really well – I will look at the photographs and assess a suitable usage for these. I considered using these as part of a teaser campaign, much like the Vauxhall advertisement and the Pokémon launch which use puppets/cartoon illustrations amongst true to life settings to create a feeling of incongruity. The Cell Crew were photographed at a variety of locations, with some being more easily to identify than others. I decided that I could create a competition which would bring the community together.
This includes taking photographs of the characters at a series of different locations, including Blackpool zoo and the miniature gardens in Blackpool. I would take these photographs and then ask the question “where is this location”. Tomorrow I will ask about borrowing a camera for this purpose, hopefully I will produce enough quality images to produce a postcard set. These would be printed on MOO.com.
Moo suggests that you upload either 20 or 60 postcards. I may even have enough to have one of 60 different locations. The viewer of the postcard or Billboard/adshel will be able to text in to a number noted on the advertisement and state the location of the photo shoot, or alternatively enter online. This will get the whole of Preston and Lancashire thinking about their local community, and makes them pay attention to similar advertisements, enforcing the power of the marketing strategy.
The text used must be in keeping with the style of the advertisement, and the Lancabot mascot will be placed alongside this to heighten brand awareness. Also today, I am expecting to receive the proofreading of my work back, once I have done this I can make changes to the noted sections.
By the end of today I aim to have finished most areas of my report – by Wednesday I want the entire report finished.
Therefore, I will start working on the campaign plan and media and time plan. Once this is finished I will need to revisit the vectors section and literature review before attempting to reduce the word count by about 1,000 words.
This includes taking photographs of the characters at a series of different locations, including Blackpool zoo and the miniature gardens in Blackpool. I would take these photographs and then ask the question “where is this location”. Tomorrow I will ask about borrowing a camera for this purpose, hopefully I will produce enough quality images to produce a postcard set. These would be printed on MOO.com.
Moo suggests that you upload either 20 or 60 postcards. I may even have enough to have one of 60 different locations. The viewer of the postcard or Billboard/adshel will be able to text in to a number noted on the advertisement and state the location of the photo shoot, or alternatively enter online. This will get the whole of Preston and Lancashire thinking about their local community, and makes them pay attention to similar advertisements, enforcing the power of the marketing strategy.
The text used must be in keeping with the style of the advertisement, and the Lancabot mascot will be placed alongside this to heighten brand awareness. Also today, I am expecting to receive the proofreading of my work back, once I have done this I can make changes to the noted sections.
By the end of today I aim to have finished most areas of my report – by Wednesday I want the entire report finished.
Therefore, I will start working on the campaign plan and media and time plan. Once this is finished I will need to revisit the vectors section and literature review before attempting to reduce the word count by about 1,000 words.
Thursday, 17 March 2011
How To Use The Photos From The Shoot?
Once I have gathered the pictures from the shoot I will consider how to best put them to use. Some of the ideas I currently have for their usage are as follows:
Story book (printed)
E-book
E-cards
Printed Postcards
Birthday cards and general events cards (these could be sold by students on stalls up until the launch of the LSF, heightening awareness of the event).
Online Slideshow
Slideshow video for YouTube
Inspiration for the online game
Trading Cards
I will experiment with a few of these ideas, print screen the development and then evaluate the most successful options. Once I have done this I will also spend tonight working on the persuasion section of my report. My aim is to have the whole report written – no half sentences, bullet points of highlighted areas – by the end of this weekend.
I will then spend next week working on the format of my report. I have decided to keep this as near to A4 scale as possible due to the size of some of my images. I must start working on the figure references too – I will use Google to find the Harvard referencing style for this.
Story book (printed)
E-book
E-cards
Printed Postcards
Birthday cards and general events cards (these could be sold by students on stalls up until the launch of the LSF, heightening awareness of the event).
Online Slideshow
Slideshow video for YouTube
Inspiration for the online game
Trading Cards
I will experiment with a few of these ideas, print screen the development and then evaluate the most successful options. Once I have done this I will also spend tonight working on the persuasion section of my report. My aim is to have the whole report written – no half sentences, bullet points of highlighted areas – by the end of this weekend.
I will then spend next week working on the format of my report. I have decided to keep this as near to A4 scale as possible due to the size of some of my images. I must start working on the figure references too – I will use Google to find the Harvard referencing style for this.
The Day Of The Shoot
Today is the day! I have my photo shoot today at 2.00. All morning I have been panicking trying to think of ways in which to make my characters be able to stand up. I finally mastered this this morning by finding some mugs and using double-sided tape or sticky pads to secure them. When working on my different snap shots today I must consider a coherent narrative sequences.
This may include using taking a shot with one of the characters in it, then taking one with two – to demonstrate the build up of characters at a particular scene or setting. I am very excited about today, but also it is of course a very big responsibility. I will take the photographs on a crisp white background with no shadows – this will make my work easier when it comes to cutting the images out (magic wand tool Photoshop). I can then superimpose these images onto a variety of different background types- fun and jazzy or scenic, helping to depict a clear narrative sequence.
I must remember that the props that I have may also be of use for the outdoor shoot, so I must keep them for this. My second photo shoot is on the 21st of April, so I must bear in mind that I need to keep an eye out for different locations based on this.
I am to speak with Paz and Christine today about possibly creating a secondary tier of promotion to complement my primary tier – it is believed that this will better showcase my talents which are at present rather understated. After the photo shoot today I will analyse my final images and work out how exactly I can use these. I will experiment with different editing techniques such as colour 16 and colour 6 or high fidelity photographs which also allow the live paint facility – to see what interesting effects I can create.
Today within my lesson I will learn about campaign and time plans – this is something which I really need to concentrate on, as I have not covered this within my report yet. Also, tomorrow I am planning on venturing to Birmingham for the education fair, so I must make sure I book the tickets for that tonight and make sure everything is secure ready for me to go tomorrow. This will be a great opportunity for me to gather primary research of the ‘educational’ kind, to complement my more creative and child oriented primary research to date. I may also create new contacts who will be useful for inclusion within my report.
What next? Today, other than the photo shoot, I will also be working on the CD roundel and also the CD case – this last point will involve me mocking up a setting with I will use. I have considered using one of the photographs from the shoot for this, this way I will be maintaining continuity throughout the campaign. I will remember to annotate this to describe which parts will be detachable and which ones will be secured.
This may include using taking a shot with one of the characters in it, then taking one with two – to demonstrate the build up of characters at a particular scene or setting. I am very excited about today, but also it is of course a very big responsibility. I will take the photographs on a crisp white background with no shadows – this will make my work easier when it comes to cutting the images out (magic wand tool Photoshop). I can then superimpose these images onto a variety of different background types- fun and jazzy or scenic, helping to depict a clear narrative sequence.
I must remember that the props that I have may also be of use for the outdoor shoot, so I must keep them for this. My second photo shoot is on the 21st of April, so I must bear in mind that I need to keep an eye out for different locations based on this.
I am to speak with Paz and Christine today about possibly creating a secondary tier of promotion to complement my primary tier – it is believed that this will better showcase my talents which are at present rather understated. After the photo shoot today I will analyse my final images and work out how exactly I can use these. I will experiment with different editing techniques such as colour 16 and colour 6 or high fidelity photographs which also allow the live paint facility – to see what interesting effects I can create.
Today within my lesson I will learn about campaign and time plans – this is something which I really need to concentrate on, as I have not covered this within my report yet. Also, tomorrow I am planning on venturing to Birmingham for the education fair, so I must make sure I book the tickets for that tonight and make sure everything is secure ready for me to go tomorrow. This will be a great opportunity for me to gather primary research of the ‘educational’ kind, to complement my more creative and child oriented primary research to date. I may also create new contacts who will be useful for inclusion within my report.
What next? Today, other than the photo shoot, I will also be working on the CD roundel and also the CD case – this last point will involve me mocking up a setting with I will use. I have considered using one of the photographs from the shoot for this, this way I will be maintaining continuity throughout the campaign. I will remember to annotate this to describe which parts will be detachable and which ones will be secured.
Sunday, 13 March 2011
Character Blog Creation
I have spent this morning working on my blog entry for the Lancashire Science Festival. I have decided that I will create the rough template for this, and then – once the photo shoot is complete – I must work on enhancing this. I created the first blog entry which simply introduced the characters in their graphic CAD state. I have not yet decided which form I would like them to take, or whether the felt soft toy type could be brought in at a later date, or whether this should be introduced from the beginning and maintained throughout.
Yesterday I brought lots of props for the Cell Crew photoshoot, I will revisit these props and then think about stories which I can include within this narrative. Later tonight I will work on the seasonal characters of the cell crew, for example Easter, Christmas, New Year, Mother’s Day, Halloween etc. I will present these on an A4 document for inclusion either within the main body of my report or the appendix.
Hello readers! My name is Lancabot, and I am the famous Lancashire Robot.
I would like to tell everyone about the latest news and events surrounding the Lancashire Science Festival, but I am simply far too busy organising the event! Luckily for me my trusty friends the Cell Crew have kindly offered their assistance.
I hope you enjoy hearing from them from week to week, I know that they are very excited to meet you all!
Hello readers, pleased to meet you! We are the Cell Crew and we are such a lovely bunch. This is our first blog entry, so we would like to introduce ourselves to you, so that we are not strangers any more.
You should never speak to strangers after all.
Hey guys, I am Stacey and I am the girliest one of the Cell Crew. My favourite colour is pink and my favourite subject in science is Biology. I love learning about defending the body against infection. This keeps the body healthy by protecting against illness and disease.
I am Clive, it’s fair to say that I’m not the brightest member of the group. In fact, I’m sure the others will agree that I’m actually the dimmest. But that’s okay – because I love to learn, and my friends always help me when I find subjects difficult. At the moment I’m really struggling with Divisions in Maths, but Herbert is such a clever clogs and is always willing to give me a helping hand – not that he has hands!
Clever clogs? Me? Why thank you Clive. My name is Herbert, and my friends tell me I am the brains of the group. I love all areas of Science, Technology, Economics and Maths. But, although I know lots about these subjects – there is still so much more to learn. I’m hoping that you’ll enjoy discovering more about these topics with me. If there’s anything you’re not too sure about or are finding difficult, just ask!
Hello! I’m Laurie, my main subject of interest in Health. I love learning about how the body works, the brain and nervous system. I’d like to say it’s my area of expertise. I often teach Clive about the human body. I don’t mind helping him out at all – it’s what friends are for!
Hello, I’m Edmond. People often tell me I look more like an alien than a cell, but it doesn’t worry me. Everybody is different; it’s what makes people special. It is components of the cell membrane which are responsible for connecting cells, this means that my friends are – quite literally- always by my side.
We are so excited that you are reading our blog and hope we can help you learn more about Science, Technology, Economics, Maths and Health. If there’s anything you need to know, just ask us. We’d like to think that you are now our friend and look forward to speaking to you week after week.
Yesterday I brought lots of props for the Cell Crew photoshoot, I will revisit these props and then think about stories which I can include within this narrative. Later tonight I will work on the seasonal characters of the cell crew, for example Easter, Christmas, New Year, Mother’s Day, Halloween etc. I will present these on an A4 document for inclusion either within the main body of my report or the appendix.
Hello readers! My name is Lancabot, and I am the famous Lancashire Robot.
I would like to tell everyone about the latest news and events surrounding the Lancashire Science Festival, but I am simply far too busy organising the event! Luckily for me my trusty friends the Cell Crew have kindly offered their assistance.
I hope you enjoy hearing from them from week to week, I know that they are very excited to meet you all!
Hello readers, pleased to meet you! We are the Cell Crew and we are such a lovely bunch. This is our first blog entry, so we would like to introduce ourselves to you, so that we are not strangers any more.
You should never speak to strangers after all.
Hey guys, I am Stacey and I am the girliest one of the Cell Crew. My favourite colour is pink and my favourite subject in science is Biology. I love learning about defending the body against infection. This keeps the body healthy by protecting against illness and disease.
I am Clive, it’s fair to say that I’m not the brightest member of the group. In fact, I’m sure the others will agree that I’m actually the dimmest. But that’s okay – because I love to learn, and my friends always help me when I find subjects difficult. At the moment I’m really struggling with Divisions in Maths, but Herbert is such a clever clogs and is always willing to give me a helping hand – not that he has hands!
Clever clogs? Me? Why thank you Clive. My name is Herbert, and my friends tell me I am the brains of the group. I love all areas of Science, Technology, Economics and Maths. But, although I know lots about these subjects – there is still so much more to learn. I’m hoping that you’ll enjoy discovering more about these topics with me. If there’s anything you’re not too sure about or are finding difficult, just ask!
Hello! I’m Laurie, my main subject of interest in Health. I love learning about how the body works, the brain and nervous system. I’d like to say it’s my area of expertise. I often teach Clive about the human body. I don’t mind helping him out at all – it’s what friends are for!
Hello, I’m Edmond. People often tell me I look more like an alien than a cell, but it doesn’t worry me. Everybody is different; it’s what makes people special. It is components of the cell membrane which are responsible for connecting cells, this means that my friends are – quite literally- always by my side.
We are so excited that you are reading our blog and hope we can help you learn more about Science, Technology, Economics, Maths and Health. If there’s anything you need to know, just ask us. We’d like to think that you are now our friend and look forward to speaking to you week after week.
Saturday, 12 March 2011
Shopping For The Photo Shoot
Today I have been working on how I am to present the trading cards. I created five cards initially to outline the concept. Each of these cards contained an image of a Cell Crew character, with a graphic illustration of a location, and then a science-related fact.
These facts will also extend to cover areas other areas of STEM and health. I felt that by providing a sentence which depicted the location of the Cell Crew this would ground the campaign in the region of Lancashire more. The card would also contain a fact section. This would be mainly science-related however facts from other subjects would be mentioned if they were considered relevant.
I had to conduct research into the sort of information that primary school children would be being taught in lessons throughout the curriculum. It was important that this was not too simplistic or complex for them.
I have print-screened these and included them within my report. Today I have also spent time shopping for props for the photoshoot. I considered the media calendar when discussing props. Therefore I purchased items such as bunny ears and Easter eggs.
There is still another whole media year until the hosting of the LSF, therefore I will need to consider ‘special events’ in the media calendar, for example Halloween, Easter, Christmas, New Year, which the characters could celebrate. The characters would be adaptable to different seasons, for example growing bunny ears, wings, devil horns at christmas etc.
This is also something which I will write about in my report; therefore I shall experiment with this tonight before taking print screens to place in my report. Tonight I will take a look at the different props I have purchased and photograph these, tomorrow I will them place these into a word document this will provide me with some more annotation to do.
This morning I printed out some of the email conversations I have had with people regarding the mascot and the creation of the Cell Crew. I will continue to go through my email conversations and print these out; otherwise I will have a backlog to content with. Today I also purchased plastic wallets so I will be able to place these into the file securely, to analyse both the quantity and quality of my research.
What next? I will spend the rest of tonight working on the T-shirts for the ‘people’ section of my report – these will be worn by the staff. I will then go back to my written report and ensure that every section is covered with some sort of visual.
These facts will also extend to cover areas other areas of STEM and health. I felt that by providing a sentence which depicted the location of the Cell Crew this would ground the campaign in the region of Lancashire more. The card would also contain a fact section. This would be mainly science-related however facts from other subjects would be mentioned if they were considered relevant.
I had to conduct research into the sort of information that primary school children would be being taught in lessons throughout the curriculum. It was important that this was not too simplistic or complex for them.
I have print-screened these and included them within my report. Today I have also spent time shopping for props for the photoshoot. I considered the media calendar when discussing props. Therefore I purchased items such as bunny ears and Easter eggs.
There is still another whole media year until the hosting of the LSF, therefore I will need to consider ‘special events’ in the media calendar, for example Halloween, Easter, Christmas, New Year, which the characters could celebrate. The characters would be adaptable to different seasons, for example growing bunny ears, wings, devil horns at christmas etc.
This is also something which I will write about in my report; therefore I shall experiment with this tonight before taking print screens to place in my report. Tonight I will take a look at the different props I have purchased and photograph these, tomorrow I will them place these into a word document this will provide me with some more annotation to do.
This morning I printed out some of the email conversations I have had with people regarding the mascot and the creation of the Cell Crew. I will continue to go through my email conversations and print these out; otherwise I will have a backlog to content with. Today I also purchased plastic wallets so I will be able to place these into the file securely, to analyse both the quantity and quality of my research.
What next? I will spend the rest of tonight working on the T-shirts for the ‘people’ section of my report – these will be worn by the staff. I will then go back to my written report and ensure that every section is covered with some sort of visual.
Friday, 11 March 2011
Receiving The Cell Crew Characters
This morning I received the Cell Crew characters. I am so pleased with them. They look virtually identical to the characters that I initially sketched up. I have also trailed these against the props, and they work well with regards to size, proportion and colour.
Tomorrow I am going to venture into town to have a look around the charity shops to see if there is anything quirky which I can incorporate into a photo shoot. I decided that each of the postcards I produce should have its own strap line based on the image. This should be comical and capture the essence of the photo shoot, whilst also being educational.
Last night I worked on the web portal of my report. I now have produced the front page of the web site, based on my analysis of different science-oriented web pages, such as MOSI, Mad Science, Manchester Science Festival, Edinburgh International Science Festival, The Times Cheltenham Science Festival, Brighton Science Festival and Newcastle Science Festival, amongst others.
I have print screened this home page and placed it within my report. I understand that I am allowed to go back and edit my web portal, for example, post the submission of the report, however this should be included to provide an indication of what sort of graphic style I am aiming towards.
I will leave this home page of the web portal, and continue working on other aspects, for example the game for the site. This will be my task for today. Once I have produced this game, I will take a screen print of this and incorporate that into the home page of the website. I should analyse the other websites to see if their themes and layouts run throughout the campaign or whether they adopt a different approach within. I should also consider amending the appearance of the portal depending on the target audience. However, I feel that the LSF home page is, at present, accessible for all ages.
In the next coming week I am to conduct my photoshoot. Once I have these photos I will start on the design of E-cards – or postcards online. I previously considered the production of printed-out postcards, however I then concluded that this would not be carbon-neutral.
Tomorrow I am going to venture into town to have a look around the charity shops to see if there is anything quirky which I can incorporate into a photo shoot. I decided that each of the postcards I produce should have its own strap line based on the image. This should be comical and capture the essence of the photo shoot, whilst also being educational.
Last night I worked on the web portal of my report. I now have produced the front page of the web site, based on my analysis of different science-oriented web pages, such as MOSI, Mad Science, Manchester Science Festival, Edinburgh International Science Festival, The Times Cheltenham Science Festival, Brighton Science Festival and Newcastle Science Festival, amongst others.
I have print screened this home page and placed it within my report. I understand that I am allowed to go back and edit my web portal, for example, post the submission of the report, however this should be included to provide an indication of what sort of graphic style I am aiming towards.
I will leave this home page of the web portal, and continue working on other aspects, for example the game for the site. This will be my task for today. Once I have produced this game, I will take a screen print of this and incorporate that into the home page of the website. I should analyse the other websites to see if their themes and layouts run throughout the campaign or whether they adopt a different approach within. I should also consider amending the appearance of the portal depending on the target audience. However, I feel that the LSF home page is, at present, accessible for all ages.
In the next coming week I am to conduct my photoshoot. Once I have these photos I will start on the design of E-cards – or postcards online. I previously considered the production of printed-out postcards, however I then concluded that this would not be carbon-neutral.
Thursday, 10 March 2011
Reflection - Meeting The External
I have had a productive day today. I have met with the external; she seemed very positive about my work and my output. This has provided me with greater confidence within the campaign.
I have also had a meeting with Christine, who is going to have a quick read through my report. I will have this back to me by Monday. This gives me a good three full days to work solidly on my promotional items.
I will start on my web portal tomorrow morning, dedicating the full day to this. I am going to use a web portal for the Big Bang, MOSI and National Science Museums as inspiration. Once I have these as templates and guides, for example with regards to the positioning of navigation – assuming these companies have researched into consumer preferences, I will put the web portal together.
Depending on the progress I make towards my web portal tomorrow, I will consider even working on this the very next day, or giving myself a break from this and working on the formatting of the report.
My Cell Crew characters arrived in the post today, but unfortunately I was not there to collect them, therefore tomorrow I will collect these and look at them in relation to props. If I have time tomorrow I will take one of the characters into town so that I can analyse the scale of the characters in relation to the props.
This evening I am going to write a time plan / to do list of how I intend to manage my time wisely, as it is getting to a crucial stage in the project. Tomorrow, I will ask if I can have a look over the media plans / campaign plans and will take inspiration from these in order to complete my own – as this is one area in which my report is lacking in.
What next? Hopefully by the end of tomorrow I will have updated the report depicting the stage at which I am in the project. I anticipate that I will have made a healthy start on the web portal – around ¼ of the way complete. Later tonight I will also print off the primary research pages that I have annotated and put these into my research file so that I have a clear understanding of where I am up to research-wise.
I have also had a meeting with Christine, who is going to have a quick read through my report. I will have this back to me by Monday. This gives me a good three full days to work solidly on my promotional items.
I will start on my web portal tomorrow morning, dedicating the full day to this. I am going to use a web portal for the Big Bang, MOSI and National Science Museums as inspiration. Once I have these as templates and guides, for example with regards to the positioning of navigation – assuming these companies have researched into consumer preferences, I will put the web portal together.
Depending on the progress I make towards my web portal tomorrow, I will consider even working on this the very next day, or giving myself a break from this and working on the formatting of the report.
My Cell Crew characters arrived in the post today, but unfortunately I was not there to collect them, therefore tomorrow I will collect these and look at them in relation to props. If I have time tomorrow I will take one of the characters into town so that I can analyse the scale of the characters in relation to the props.
This evening I am going to write a time plan / to do list of how I intend to manage my time wisely, as it is getting to a crucial stage in the project. Tomorrow, I will ask if I can have a look over the media plans / campaign plans and will take inspiration from these in order to complete my own – as this is one area in which my report is lacking in.
What next? Hopefully by the end of tomorrow I will have updated the report depicting the stage at which I am in the project. I anticipate that I will have made a healthy start on the web portal – around ¼ of the way complete. Later tonight I will also print off the primary research pages that I have annotated and put these into my research file so that I have a clear understanding of where I am up to research-wise.
Producing Finger Puppets
Today I have been communicating with Claire Fearnley about the production of finger puppets which will satisfy my character design. I have asked for one of each of the Cell Crew to be produced into a finger puppet.
These will be used alongside a story book which I am going to illustrate and narrate. It is understood that drawing the illustrations for the book may be difficult; therefore – if necessary – I will ask for the help of a professional illustrator or graphic designer.
This book may be used within the festival as part of a story-telling time for parents with young children, or even throughout promotion and schools, hosting ‘story time’ in classroom registration sessions or assemblies. Today, after both of my meetings, I will return to the library and continue with the annotation of the rest of the images from my research trip to MOSI. I also have more images to upload from this.
Today I have also decided to venture to the charity shops to see if there is anything which will inspire me with regards to promotional items, or even with regards to props for my photo shoot. I have also decided to set up an EBay account of look for items of interest online, in the hope that they will arrive in time for my photo shoot.
I have printed off my report and will proofread through this myself once more today. Once I have completed this, and made the necessary changes to the document I will send this over to the proofreader to check through for me.
At present I feel that I am on track with regards to writing the report, however I feel that I need to ensure that my research is up to date so that – once the report is submitted – my focus can be entirely on the production of the promotional items.
I have been communicating with a company about producing badges for me, and may negotiate payment of these this week. Once I have these badges I will conduct a photoshoot on a children’s rucksack, in the studio or even on location. This will enable people to see how my final output will be executed and how it will actually be incorporated into my final campaign.
These will be used alongside a story book which I am going to illustrate and narrate. It is understood that drawing the illustrations for the book may be difficult; therefore – if necessary – I will ask for the help of a professional illustrator or graphic designer.
This book may be used within the festival as part of a story-telling time for parents with young children, or even throughout promotion and schools, hosting ‘story time’ in classroom registration sessions or assemblies. Today, after both of my meetings, I will return to the library and continue with the annotation of the rest of the images from my research trip to MOSI. I also have more images to upload from this.
Today I have also decided to venture to the charity shops to see if there is anything which will inspire me with regards to promotional items, or even with regards to props for my photo shoot. I have also decided to set up an EBay account of look for items of interest online, in the hope that they will arrive in time for my photo shoot.
I have printed off my report and will proofread through this myself once more today. Once I have completed this, and made the necessary changes to the document I will send this over to the proofreader to check through for me.
At present I feel that I am on track with regards to writing the report, however I feel that I need to ensure that my research is up to date so that – once the report is submitted – my focus can be entirely on the production of the promotional items.
I have been communicating with a company about producing badges for me, and may negotiate payment of these this week. Once I have these badges I will conduct a photoshoot on a children’s rucksack, in the studio or even on location. This will enable people to see how my final output will be executed and how it will actually be incorporated into my final campaign.
Considering Moving The Project Forwards
I am very excited as today is the day which the Cell Crew will be arriving! I cannot wait to see how my creations have turned out. I have also purchased props for these recently, so I will see if these are suitable and if not I will look for different options.
Today is going to be a busy day for me as I have also requested to see the ‘external’. This meeting is at 12.00. Prior to this I will be meeting my course leader for a one-to-one tutorial. I requested to see the external as I want to be made aware of any flaws in my campaign from the outset, so that these can be rectified before the final submission.
To the meeting with the external I am bringing my primary research folders. I am aware that I am behind on my secondary research – therefore I am going to work backwards and start working on this.
On Friday I am due to send over my ‘completed’ report to the proofreader, therefore today and tomorrow I will spend working on this. Once I have sent the report over to the proofreader, I will start working on the formatting of my report.
I am going to use InDesign for this, as I had prior experience of this from a previous report I wrote about Licensed Characters, therefore I understand the way in which this programme works. I must remember that each of my characters must be imported as individual items. From this I can then start working on different animation techniques and ways in which I can make the design interactive.
I will have around four days from the moment that I send off my work for proofreading, up until the day that I get the report back. During these four days I have decided that I must start working on the web portal. I have a deadline with the Advancement Department, that flexible web spaces, adapted to suit each audience, must by the beginning of March. Therefore I have four weeks to get on top of this. This is great practice for me as, once these are created, I can include these within my report and analyse these – painting a truer picture of what the overall campaign will look like.
I have two photo shoots booked – one is in the studio and the other is on location. I will take photographs through these locations and incorporate these into all promotional areas.
Today is going to be a busy day for me as I have also requested to see the ‘external’. This meeting is at 12.00. Prior to this I will be meeting my course leader for a one-to-one tutorial. I requested to see the external as I want to be made aware of any flaws in my campaign from the outset, so that these can be rectified before the final submission.
To the meeting with the external I am bringing my primary research folders. I am aware that I am behind on my secondary research – therefore I am going to work backwards and start working on this.
On Friday I am due to send over my ‘completed’ report to the proofreader, therefore today and tomorrow I will spend working on this. Once I have sent the report over to the proofreader, I will start working on the formatting of my report.
I am going to use InDesign for this, as I had prior experience of this from a previous report I wrote about Licensed Characters, therefore I understand the way in which this programme works. I must remember that each of my characters must be imported as individual items. From this I can then start working on different animation techniques and ways in which I can make the design interactive.
I will have around four days from the moment that I send off my work for proofreading, up until the day that I get the report back. During these four days I have decided that I must start working on the web portal. I have a deadline with the Advancement Department, that flexible web spaces, adapted to suit each audience, must by the beginning of March. Therefore I have four weeks to get on top of this. This is great practice for me as, once these are created, I can include these within my report and analyse these – painting a truer picture of what the overall campaign will look like.
I have two photo shoots booked – one is in the studio and the other is on location. I will take photographs through these locations and incorporate these into all promotional areas.
Tuesday, 8 March 2011
Photo Shoot Discussion
For the majority of this week I have been working on the characters that I have created, and considered how these can be implemented into fun and exciting photo shoot scenarios. I have been told that the characters have been produced and are ready for delivery.
I will await the delivery of these before I start conducting mock photo shoots. I have the photographer booked out for the 21st of April – this is for an on location shoot. However, I will also consider whether I should book out the photographer prior to this, and conduct a series of photo shoots with him.
Yesterday I purchased props for the cells – I considered different props which I could integrate into an online gaming system. As cells are present in every living organism, I did not have to simply stick with science-related props; rather I could expand this massively.
Therefore I purchased items included gardening sets – including watering can, fake flowers, ladybird, shovels. I also purchased an abacus, wheelchair, skittles and a ball. These were all vibrantly coloured an in keeping with the colour scheme of both the cells and the overall campaign.
Today I also collected my written report from WISER. The wiser adviser was very complimentary about my work and made only minor suggestions for alterations.
What next? Next I will make these alterations before printing off the report to proofread. I will allow Christine to read this, as previously she was a little wary about my use of written English, and the fact that I occasionally used three sentences to say something which I could say in one sentence.
I am also waiting to hear back from Joanna Heaton. I send over the character ideas by the specified deadline, and am now waiting to have final confirmation of these. I am also looking to have a character mascot produced. I will not agree on the confirmation of the production of this until I have the final work from Joanna and the rest of the Advancement Department.
I will await the delivery of these before I start conducting mock photo shoots. I have the photographer booked out for the 21st of April – this is for an on location shoot. However, I will also consider whether I should book out the photographer prior to this, and conduct a series of photo shoots with him.
Yesterday I purchased props for the cells – I considered different props which I could integrate into an online gaming system. As cells are present in every living organism, I did not have to simply stick with science-related props; rather I could expand this massively.
Therefore I purchased items included gardening sets – including watering can, fake flowers, ladybird, shovels. I also purchased an abacus, wheelchair, skittles and a ball. These were all vibrantly coloured an in keeping with the colour scheme of both the cells and the overall campaign.
Today I also collected my written report from WISER. The wiser adviser was very complimentary about my work and made only minor suggestions for alterations.
What next? Next I will make these alterations before printing off the report to proofread. I will allow Christine to read this, as previously she was a little wary about my use of written English, and the fact that I occasionally used three sentences to say something which I could say in one sentence.
I am also waiting to hear back from Joanna Heaton. I send over the character ideas by the specified deadline, and am now waiting to have final confirmation of these. I am also looking to have a character mascot produced. I will not agree on the confirmation of the production of this until I have the final work from Joanna and the rest of the Advancement Department.
Friday, 4 March 2011
Progress Update
Today was the deadline within which I must send over the characters for the marketing team to work with. I sent over the five cells characters (all of which have now been named), and also the Lancabot robot. The version of the robot which I sent over was based on the Production Design which PromoBears had outlined for me. This allowed the robot to be considered in anthropomorphic form.
I stated to Joanna that this was a much more approachable and accessible sketch of the robot. I also stressed to Joanna that I very much would like to produce an actual Mascot costume.
I have also received confirmation from Dave Schofield and have the photo shoot for the Cell Crew characters booked out for the 21st of March. This will allow me for over two weeks after the photo shoot to continue working with, and formatting my report. This way I can integrate any of the characters and photographs into the report – animating these in interesting ways.
In other news, I sent my essay of to be proofread and the professional who read through it and made only minor suggestions, regarding spacing and use of capital letters. I have made these changes, and also implemented the changes throughout the rest of the report, so that this would save the proofreader from picking up on the minor changes through the remainder of the body.
I am also due to collect my work from Wiser on the 8th of March. This is another version of proofreading, so I am interested in the changes that this lady advises. During my tutorial last week I spoke to Christine who advised that I printed out the document and went through it and made it as concise as possible.
I am just going to have to be as strict as I can with myself, trying to get the message across in as few words/sentences as possible. My aim for this coming week, therefore, is to make the report as concise as possible. I aim to have the written aspect of my work completed by the end of this week. This included the time plan, media plan and campaign plan – this will allow me to start working on the web platforms – this is very important for me as I am working to strict deadlines with the LSF organisers.
What next? I will update the blog once I have made further adjustments to the report which I feel enhance the fluency of the reading.
I stated to Joanna that this was a much more approachable and accessible sketch of the robot. I also stressed to Joanna that I very much would like to produce an actual Mascot costume.
I have also received confirmation from Dave Schofield and have the photo shoot for the Cell Crew characters booked out for the 21st of March. This will allow me for over two weeks after the photo shoot to continue working with, and formatting my report. This way I can integrate any of the characters and photographs into the report – animating these in interesting ways.
In other news, I sent my essay of to be proofread and the professional who read through it and made only minor suggestions, regarding spacing and use of capital letters. I have made these changes, and also implemented the changes throughout the rest of the report, so that this would save the proofreader from picking up on the minor changes through the remainder of the body.
I am also due to collect my work from Wiser on the 8th of March. This is another version of proofreading, so I am interested in the changes that this lady advises. During my tutorial last week I spoke to Christine who advised that I printed out the document and went through it and made it as concise as possible.
I am just going to have to be as strict as I can with myself, trying to get the message across in as few words/sentences as possible. My aim for this coming week, therefore, is to make the report as concise as possible. I aim to have the written aspect of my work completed by the end of this week. This included the time plan, media plan and campaign plan – this will allow me to start working on the web platforms – this is very important for me as I am working to strict deadlines with the LSF organisers.
What next? I will update the blog once I have made further adjustments to the report which I feel enhance the fluency of the reading.
Tuesday, 1 March 2011
Bringing The Characters To Life
It has been an exciting couple of days, and although I have not made solid progress on my report. I have made progress in considering ideas for forms of promotion. I now have an extensive list of promotional items, and I just need to work on the funds to produce these – this is the stressful part.
I have my heart set on bringing each of the Cell Crew to life, and also have my heart set on bringing the robot mascot to life – so this could be a VERY expensive campaign.
Watch this space! I have sent over the first half of my report to a proofreader, and am confident that this reads well. Other than this, today I have been communicating with a couple of people who will make my cell characters up for me.
I currently have three people offering to do this, and a potential fourth person getting back to me by the end of today. I am incredibly keen to get the ball rolling on this, and therefore would like to secure payment of this by the end of day tomorrow.
So very excited to see my characters brought to life. These characters will be treated like real life models – I may even buy them clothes! I will conduct photoshoots of these characters around Lancashire, and this will aid WOM marketing. The cell crew would be part of the teaser campaign, building up hype around Lancashire.
The LSF could work in accordance to a local paper, to find the Cell Crew graphic in their paper, to redeem discount to the theatre shows, for example – this idea is only up in the air at present, and requires a little more thought.
I also wish to go on two more primary research trips by the end of this month. One to the London Olympia to the education fair, and the other to Quantum science museum in Birmingham.
I am excited about both of these visits and am positive that they will aid my primary research, and also help to enhance the written report visually.
What next? I will update the blog entry once I have secured production of these characters with one of the people I am currently conversing with.
So very excited!
I have my heart set on bringing each of the Cell Crew to life, and also have my heart set on bringing the robot mascot to life – so this could be a VERY expensive campaign.
Watch this space! I have sent over the first half of my report to a proofreader, and am confident that this reads well. Other than this, today I have been communicating with a couple of people who will make my cell characters up for me.
I currently have three people offering to do this, and a potential fourth person getting back to me by the end of today. I am incredibly keen to get the ball rolling on this, and therefore would like to secure payment of this by the end of day tomorrow.
So very excited to see my characters brought to life. These characters will be treated like real life models – I may even buy them clothes! I will conduct photoshoots of these characters around Lancashire, and this will aid WOM marketing. The cell crew would be part of the teaser campaign, building up hype around Lancashire.
The LSF could work in accordance to a local paper, to find the Cell Crew graphic in their paper, to redeem discount to the theatre shows, for example – this idea is only up in the air at present, and requires a little more thought.
I also wish to go on two more primary research trips by the end of this month. One to the London Olympia to the education fair, and the other to Quantum science museum in Birmingham.
I am excited about both of these visits and am positive that they will aid my primary research, and also help to enhance the written report visually.
What next? I will update the blog entry once I have secured production of these characters with one of the people I am currently conversing with.
So very excited!
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