Wednesday, 4 May 2011

Decisions and Revisions Regarding Promotion

Today has been a very productive day for me. Firstly, I have communicated with Claire Fearnley regarding the productive of the Lancashire Rose to be made out of felt for Lancabot. This will complete Lancabot’s appearance and will ensure that his identity is well grounded in the region.

Moreover, I have also been working on my development work. This includes documenting the development of the promotional postcards, as well as the LSF webpage. After revisiting the LSF webpages for the first time in a few week, it gave me a different perspective on the webpage. Ultimately, this enabled me to review it and make changes. One of the changes included changing the backdrop colour from black to navy blue, this is only a minor change, yet it made a huge difference on the overall impact of the webpage.

Moreover, I have also been developing an Iphone app, using the downloadable templates to ensure that all gesture buttons and icons are legitimate, authentic, and also have the professional final outcome needed for my final campaign.

I have also been buying components to insert within my research file to ensure that this is interactive and up to scratch. I have decided that I am nearly completed with regards to my research, I just need to scan in and annotate another couple of pages – and this can be done right before submission if necessary. I do, however, need to purchase another primary research file as I am currently using a standard folder and this is not in-keeping with the rest of the folders, and I wish to maintain continuity in this respect.

Finally, today I received the Lancashire Science Festival promotional hoody – to be worn by the Mascot handler. It states “Ask me about The LSF”. This is a crucial part of the promotion as the person who is going to be assisting the robot must wear this, to ensure they look professional, as ultimately they are the person who is going to be asked about the event.

What next? For now my main priority is creating the promotional items. This includes a Facebook and Twitter account, I must also create an Iphone app and continue with the development and annotation of this, as this is an important part of my promotional range.

With regards to three dimensional forms of promotion, I have considered producing a bag for life; however, I am not really sure how necessary this is, as there are no items available for purchase at the LSF. I am also considering producing promotional mugs as these can be given away as freebees as the Lancabot meet and greets - this is also true of the magnets. Moreover, I will produce badges and will ensure that I purchase these tomorrow; I must take into consideration the lead times of these items. I also need to communicate with Dave Schofield regarding the photoshoot with Lancabot and also the photoshoot of the corporate clothing.

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